Vertical Site Lab
Powering Global Advertising.
300 Million Global Uniques.
Performance in Affiliate Marketing
VS Lab is an international media agency with access to several billions of daily impressions. We identify your target audience and place your ads by using our self developed state-of-the-art technology for manual programmatic buying (MP) and real-time bidding (RTB).
Long Term Partnerships
We believe we’ll be successful if our clients are successful. Some of European largest companies trust VS Lab to increase their online market share. Our team experience on online marketing and a premium database of publisher score and serve each impression to optimize campaigns.
Unique Technology
To improve digital marketing for our customers, we do manual programmatic buying (MP) and real-time bidding (RTB). We always adapt latest technology trends to changing and evolving data streams, performance signals, and media environments.
We make
Our Clients Heroes
By Driving Outsanding Results
Every Day.

We pride ourselves in the commitment to providing our clients most valuable and attentive services. We aim to go above and beyond to exceed our clients' expectations. We are only successful when our clients are successful.

Our associates value our clients' trust and confidence, feelings they gain through providing our customers with the right answers and solutions.

Real Time Bidding (RTB)

VS Lab have access to several billions of daily opportunities to place your ads on a professional ad marketplaces. The marketplaces make these opportunities available via auctions and an entire ad auction takes place in a couple of hundred milliseconds.

Our technology uses multi sourced data signals (MSDS) predicting audience behavior, impression valuation and user response to form targeting and optimization decisions for our algorithms. Based on our large network of premium partners and a long history of publisher performance and user behavior data our artificial intelligence buying algorithms unlocks the best available audience for your campaign across a broad network of premium websites, via a highly targeted segment, or even from a single site

With millions of data points available about impressions and billions of impression opportunities per day, it is impossible for humans to make informed decisions. Our technology is delivering the right ad to the right consumer in the right context at every single impression opportunity.

Programmatic Buying
Programmatic Buying can process the execution of media buys in an automated fashion through digital platforms such as: exchanges, trading desks, and demand-side platforms (DSPs). This method replaces the traditional use of manual RFPs, negotiations and insertion orders to purchase digital media.

VSL enables granular control over buyer quality and has creative auditing tools in place. VSL pay close attention to the buyers that they allow to bid on certain segments of the inventory and also use these mechanisms to ensure that there are no conflicts with the direct sales channels.

This is a very efficient sales channel and, if deployed properly, will drive new revenues from non-endemic advertisers, increase fill, and improve yield and overall revenues.

From Display to Mobile Campaigns

VSL can provide a full technology system to extend from display to mobile campaigns, incresing the potential audience.

People have turned to smartphones and tablets to consume their favorite Internet content. We help you reach them, no matter the device or platform. We support ads on iOS, Android, Windows and Blackberry devices. We support the full spectrum of mobile ad formats, from text to interactive rollovers, and provide analytics tracking to measure your results.

Mobile inventory is available for programmatic buying through mobile-specific exchanges, generic exchanges, sell-side platforms, and networks and publishers offering programmatic-buying options. The absence of cookies on most mobile devices can pose some challenges to match anonymous profiles across devices, but programmatic buying has improved at inferring or approximating consumer profiles from a number of other attributes, such as smartphone browser settings.

Real Time Performance Measurement
VSL provides their customers detailed analytics and shows the real time flow of clicks to the ads through a dashboard. The platform displays a real time counter of clicks in the last 24 hours and the last month. The Real Time Analytics refreshes every 5 seconds, and displays new clicks at the top of list with a fade-in effect. For each click you can see all of their attributes.
Reputation Management
Our brand protection uses proprietary algorithmic modeling and human verification to rate the brand safety of content on all web pages. This is based on Ad Environment like site or page content, contextual relevance, page clutter of ad density and professionalism based on Design and source code of the landingpage.
Micro Targeting
Micro Targeting delivers advertising content to very specific, interest-based segments in a network. Micro Targeting often reaches a very small group of individuals that have a strong mutual interest or characteristic. Brand effectiveness, such as awareness and purchase intent, can be lifted by over 30%.
User Approach
Our Platform allows our clients to increase the effectiveness of their campaigns by capturing data generated by website and landing page visitors. Our technology then selects which banners that fit the visitor’s behavioral profile. Behavioral targeting takes into account a multitude of behavioral factors.
Partner Networks
We pride ourselves in delivering our clients most valuable and attentive services. Our reputation and the loyalty of our clients depend upon it. Our sales team develop relationships with selected affiliate networks. We work globally, giving our clients the highest level of flexibility.
Contact us
maps

Milan

ITALY

c/o Regus Building
Piazzale Biancamano,8

20121 Milan (Italy)

Located in the banking district of Milan.

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Imprint
Vertical Site Lab International

Piazzale Biancamano, 8
20121 Milan
info@verticalsitelab.com